Arcore London

Arcore London is a boutique property management company specialising in high-end apartments for short- and long-term stays across central London. Its established website no longer reflected the quality of its portfolio or responsive customer service, while key property search and booking functions needed to be reconsidered. My brief was not simply to refresh the website’s appearance, but to create a more credible and intuitive digital experience that could support direct enquiries, bookings and future growth.

I began with a detailed audit of the website’s content, navigation, functionality, accessibility, performance and SEO. Competitor research helped identify the features expected from a premium property rental website and highlighted three priorities: making suitable apartments easier to discover, creating a straightforward route towards booking and giving guests quick access to support. I restructured the website around these customer journeys, simplifying the navigation and introducing clearer calls to action throughout. The redesigned Apartments section allows visitors to browse the full portfolio and filter properties by practical criteria such as location, guest numbers, bedrooms, price and amenities. Individual listings combine prominent photography with essential property details and availability information, making it easier to compare options and make informed decisions.

The visual identity was also refined through an updated colour palette, typography and cleaner page layouts. Arcore London’s existing logo was retained, while high-quality property photography was given greater prominence to create a premium yet welcoming digital presence. The responsive WordPress website was integrated with Arcore London’s existing Hostify booking system, providing guests with a smoother journey from property discovery to availability and booking while preserving the company’s established reservation workflow. Help content, contact routes and important policies were also made easier to find, supported by improvements to mobile usability, accessibility, performance and on-page SEO.
The result is a polished property management website that brings Arcore London’s brand, apartment portfolio, booking journey and customer care together. It gives prospective guests greater confidence, makes key information easier to access and provides the internal team with a stronger digital platform for managing and growing the business.